How Chardonnay Reclaimed Its Throne as Australia’s Largest Crushed Wine Variety in 2024

For the first time since 2013, Chardonnay has overtaken Shiraz to become Australia’s largest crushed wine variety in 2024. With a crush of 332,643 tonnes, Chardonnay showed remarkable resilience and growth amidst a challenging year for the Australian wine industry. But what contributed to this shift? Here’s an in-depth look at the factors behind Chardonnay’s resurgence.

---

1. Chardonnay’s Impressive Comeback

The 2024 vintage statistics highlight a 31% year-on-year increase in Chardonnay production, cementing its place as Australia’s top crushed variety. While still 8% below its 10-year average, this growth demonstrates the enduring popularity and versatility of Chardonnay, both domestically and globally.

Why the Growth?

• Consumer Demand: Chardonnay’s adaptability makes it a favorite among wine drinkers, ranging from crisp, unoaked styles to rich, full-bodied wines.
• Resilience in Warm Inland Regions: The warm inland areas, such as the Riverina and Murray Darling, saw substantial increases in white grape crushes, contributing heavily to Chardonnay’s growth.

---

2. Shiraz’s Decline Opens the Door

Once the undisputed leader, Shiraz suffered a significant decline, with a crush of 297,868 tonnes—down 14% from 2023 and 31% below its 10-year average. This marked its smallest crush since 2007.

The challenges faced by Shiraz included:

• Lower Global Demand: Oversupply and reduced export opportunities led to lower production.
• Climate Conditions: Frost, wind, and dry weather in key regions negatively impacted red grape yields.

---

3. A Shift Toward Whites in 2024

For the first time since 2014, white varieties accounted for 51% of the total crush, surpassing red varieties. Chardonnay’s resurgence aligns with this broader trend, driven by:

• Market Preferences: A growing preference for refreshing white wines has fueled demand.
• Climate Resilience: Cooler autumn temperatures helped preserve the quality of white grapes, offsetting challenges posed by earlier extreme weather events.

---

4. The Role of Key Regions

While Chardonnay’s growth was widespread, it was particularly notable in:

• Warm Inland Regions: These areas accounted for most of the increase in Chardonnay production, with a 24% rise compared to 2023.
• Cooler Regions: Premium regions like the Adelaide Hills also contributed, emphasizing quality over quantity.

---

5. Chardonnay’s Versatility on the Global Stage

Chardonnay continues to thrive as a versatile and marketable variety, suitable for both still and sparkling wines. Its adaptability to diverse climates and styles has secured its position as a favorite among winemakers and consumers worldwide.

---

Looking Ahead: What’s Next for Chardonnay?

Chardonnay’s return to the top reflects a combination of market demand, strategic vineyard management, and adaptability. As Australian wineries continue to navigate economic and climatic challenges, the focus will likely remain on maintaining quality and meeting consumer preferences.

---

Experience the Best of Chardonnay
Visit McLaren Vale Cellars to explore our premium selection of Chardonnay wines, showcasing the variety’s signature elegance and complexity.

What’s your favorite style of Chardonnay? Share your thoughts in the comments below!